Top 5 Digital Transformation Trends for 2018

Digital marketing is the key success through all industry sectors ?

1. Blockchain

This is a relatively new term to me, but something that has been floating around the internet for a number of years.

A blockchain is a continuously growing list of records, called blocks, which are linked and secured using cryptography methods. The Harvard Business Review describes it as:

“an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. For use as a distributed ledger, a blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for validating new blocks.”

Yes, it sounds confusing. And it is. Bitcoin also used to be confusing, until it became more mainstream and now one single bitcoin is worth over £13,000.

2. Artificial Intelligence

This is not the first time, and it certainly won’t be the last time that I talk about artificial intelligence.

AI paired with chatbots is going to be an amazing way to offer the best customer service on online. Artificial Intelligence will be one of the biggest digital transformation trends for 2018.

With chatbots becoming more intelligent, and AI becoming more advanced, communication is going to change throughout 2018. I, for one, am very excited to see what happens!

3. Virtual Reality

Whilst virtual reality is still new to the world of digital transformation, it is hard to deny the impact Pokemon Go had earlier this year. The time spent by users on the Pokemon Go app surpassed daily activity on Facebook and Twitter over the first six months of the app going live.

I even wrote a piece of content about Pokemon Go, and it became the most viewed, liked, commented and shared piece of content I had ever written.

4. Accepting Failure, And Rebuilding

From first-hand experience, failure is one of the most difficult things to face. I have had to close businesses down, and start from the ground up again, but that has made me a stronger person, both as an entrepreneur and multi-business owner.

You may find that when you go through a digital transformation that your business is not where you expected it to be and that’s OK. All of the greatest entrepreneurs failed at some point, and it’s OK for it to happen to you too.

5. Embrace Change

It’s ok to change. Change is not a bad thing. You are going to be facing a lot of business problems in 2018 when you go through a digital transformation. To continue growing, things are going to have to change.

As I have said before in previous blogs, going through a digital transformationis a must. As the online world continues to evolve, you need to evolve with it.