Where is critical marketing today? Where are/should we be heading?

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However, as critical marketing becomes more broadly accepted, and as a tradition develops around its practice, perhaps it runs the risk of losing its mordant edge. This may or may not be positive for critical marketing and marketing more generally.

 

In this community, we seek to address and sharing this issue and ask where is critical marketing today? This question should help us consider how critical marketing has evolved, and what state it is in and to set this as a point of departure for its future development. We seek to focus on three key themes identified in the critical marketing case practice as providing potential for the development of critical marketing decision; namely critical marketing database, critical marketing and managerial practice, with managing reputation and digital covering through Bali industry sector.